Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Crossing the Chasm by Geoffrey A. Moore - Available

Crossing the Chasm

by Geoffrey A. Moore
Mike Chamberlain
Audiobook (Includes supplementary content)
Listen to a sample Listen to a sample

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English